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Social Media and Branding for Small Businesses
All small business owners want to build a brand. That’s why it is important to stop for a little while and reflect on the brand that you are trying to establish and the reason why you chose this...
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How to Brand for Effective Marketing
What is Brand Valuation? Over the years, brand valuation is being recognized as an important factor to be used in the analysis of marketing and finance efforts involved in the company. It falls under...
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5 Reasons Effective Marketing Makes Your Business More Valuable
marketing over sales Focus on marketing over sales. Most of us suckers, I mean business owners, dream of one day handing the keys of the business over to another dreamer that decides that buying our...
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5 Simple Ways To Gain & Keep Your Customers Trust Online
Do you have Trust online? Stephen Covey wrote in his book The Speed of Trust, “Trust impacts us 24/7, 365 days a year”. I believe this to be true not only on a personal level but a professional as...
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What Does Your Brand Say About Your Business?
Your Brand's Value Are you known in your market as unique? Or should I ask are you known in your market at all? Is your brand compelling and unforgettable? “How we brand ourselves is a reflection not...
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6 Ways to Market Your Blog Offline
Small Business versus Large business As a small business do you feel like many corporations have a head start on marketing their blogs – they have the name recognition, followers, and finances that you...
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Sales & Marketing: Consumer Behavior in 2011: Back to the Future
Recession & Spending Few people would be surprised to see that American consumers have changed their spending habits as a result of the current recession. Determining whether these changes herald a...
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